It all began back in 1867, when the the Galleria Vittorio Emanuele II had recently been completed and Gaspare Campari – inventor of the homonymous bitter – opened the famous Caffè Campari, on the corner with Piazza Duomo. On 14 November of the same year, Davide Campari, son of Gaspare, was born and made history of Milan for having been the first citizen to come to light in the Galleria.